King of Pops will launch a limited-edition series of World Cup-inspired flavors in May, with each of the eight popsicles representing a country playing matches at Mercedes-Benz Stadium this summer.
The flavors are also the vehicle for a contest. Each wrapper features a scannable code to enter a drawing for tickets to the July 15 semifinal match and a prize package. The first 100 people to collect all eight World Cup flavors will win a Pop Cup scarf.
"Maybe people weren't that into [the 2025] prize. We tried to think of what people [would] like, so we bought some World Cup tickets to the semifinals," founder Steve Carse said, explaining how the idea expanded from the 2025 "Charlie and the Chocolate Factory" Road Trip series.
The limited-edition popsicles will be available wherever King of Pops products are sold. For locals and visitors looking for a sweet new reason to anticipate Atlanta's World Cup matches, this is it.
