Westside Paper keeps adding tenants. What Now Atlanta reported Luxe Redux Bridal, a Columbus-based off-price designer wedding dress retailer, has signed for a 3,000-square-foot ground-floor space at the West Midtown adaptive-reuse development, with a planned September opening. The shop will be Luxe Redux's 15th location and its first in Georgia.
The brand's pitch is straightforward. Founder Lindsay Fork launched Luxe Redux 15 years ago with a model built around off-the-rack designer wedding dresses at up to 90 percent off retail, plus a private label called Luxe Privée. Brides book one-on-one styling appointments, walk out with a dress that day, and skip the months-long ordering cycle the traditional bridal industry runs on. Existing locations stretch from Cleveland and Cincinnati out to Dallas, Houston, Nashville, and Orlando, with a Charlotte location opening soon.
The lease lands inside a broader leasing wave at Westside Paper. What Now Atlanta noted recent deals at the project include a 33,000-square-foot office space for sustainable packaging company Packsize, 23,000 square feet for Construction Resources, and a 10,000-square-foot office for technology company Disguise. Westbridge's Chris Faussemagne, the developer behind Westside Paper, told What Now Atlanta that 70,000 square feet of new leasing in the current office market sends a clear signal that tenants want character-rich, well-located buildings with amenities and BeltLine trail access.
The Westside Paper bet has always been that office and retail tenants would follow the same draw that filled Ponce City Market and Krog Street with restaurants. Adaptive-reuse buildings with original industrial bones, walkable street fronts, and a real connection to the BeltLine still sell, especially when the alternative is generic suburban office product. The Luxe Redux deal is a small footprint but a meaningful signal. A specialty retailer chose Westside Paper for its first Georgia location, and the office leasing run alongside it suggests West Midtown's adaptive-reuse pipeline is doing what its developers said it would.
