Edibles.com, the hemp-derived THC division of Sandy Springs-based Edible (the parent company of Edible Arrangements), opened its first retail brick-and-mortar on April 9 in Inman Park. The boutique aims to offer a more approachable entry into hemp-derived products under the slogan "Health, not high."
Thomas Winstanley, the executive vice president and general manager, said he was approached by Edible two years ago to launch the concept. "It was very clear they wanted to do this the right way," Winstanley said. "This is a functional wellness category, and we have built a brand by being very acute in the products we choose and how we help consumers engage with them."
About six THC lifestyle brands are available in the cozy store, with around 10 on the website, which debuted a year ago. Names include Cann, Wlyd, and Atlanta-based Scofflaw Brewing. Customers can choose from gummies and drinks at a range of potencies.
The intention, Winstanley said, was not to feel like a dispensary, but a lifestyle outpost. Knowledgeable staff can ask customers about desired outcomes and suggest products for sleep, relaxation, and more. For Inman Park, it's another boutique-style storefront joining the neighborhood's growing mix of wellness and food concepts.
