Hines, the owner and operator of Atlantic Station, unveiled a $45 million renovation plan Thursday that will reshape the complex's 300,000-square-foot retail core over the next 18 months. The overhaul includes a redesigned central plaza, new pedestrian pathways, upgraded landscaping, and the addition of a year-round indoor-outdoor farmers market.
New tenants announced as part of the refresh include a flagship Sweetgreen location, a two-story REI outpost, a boutique cinema concept from Alamo Drafthouse, and a food hall featuring eight local restaurant concepts. The renovation will also add 200 new residential units in a tower above the existing retail, designed by architecture firm Perkins&Will.
Atlantic Station general manager Rachel Torres said the project reflects a fundamental shift in how mixed-use developments need to operate. "People don't come to places like this just to shop anymore — they come for experiences, community, and convenience," Torres said. "This renovation is about creating a neighborhood center, not a shopping center." Construction on the first phase begins in May.