Atlanta Influences Everything, the streetwear and culture brand born on Edgewood Avenue in Sweet Auburn, has opened a new retail store at Hartsfield-Jackson Atlanta International Airport, according to Capital B Atlanta. The shop sits on Concourse B and joins the brand's original hub in Sweet Auburn.
The brand, led by Bem Joiner as head of innovation and civic work, Tory Edwards as head of operations and content, and Ian Ford on creative, has grown from a rallying-call phrase into a civic identity. Recent collaborations include Atlanta United uniforms, the homegrown 404 Day festival, and community-centered product drops.
"This is big, not only for us but for the city we love," Ford told Capital B Atlanta. "We know and believe that Atlanta really does influence everything. And now we are on a huge stage to share this belief with the world. This is the busiest airport in the world, with millions of people touching down every week. And now these people get to experience our brand, our rallying call for the people that make this city so important, so beautiful and so influential."
The airport store offers a curated selection of exclusive apparel, including T-shirts, hoodies, hats, and sweatshirts, plus items from local creators. The expansion comes at a strategic moment. Hartsfield-Jackson remained the busiest airport in the world in 2025, and AIE will have a massive pass-through audience in the months leading up to the 2026 FIFA World Cup.
For Sweet Auburn, the airport store reinforces the neighborhood's identity as a source of Atlanta culture, from the Auburn Avenue corridor's history as a Black business district to AIE's current work pulling the city's creative output into the streetwear mainstream.
