Atlanta marked 404 Day with its annual parade, a street-level celebration that has grown into one of the city's signature community events. The parade route drew crowds of residents, local organizations, and small businesses flying their Atlanta pride in the open air.
The event, named for the city's original area code, has evolved from a social media hashtag into a full-fledged civic tradition. This year's parade featured community groups, dance troupes, local nonprofits, and small business floats winding through the city.
Photographer Tabius H. McCoy captured the energy of the day for The Atlanta Voice, documenting moments of connection, creativity, and neighborhood pride. The images showed a cross-section of the city's communities turning out for an event that has become less about any single organization and more about the collective identity of living inside the perimeter.
404 Day has also become a rallying point for local businesses, with restaurants, bars, and shops across the city running specials tied to the date. The parade itself is free and open to anyone, reinforcing the grassroots spirit that launched the tradition.
