404 Day is back, and Atlanta's annual celebration of its original area code has a full slate of events planned throughout the city.
The festivities kick off April 1 with a launch party at Jagger Suite following an influencer dinner. Thursday brings the 404 Fund Scholarship Gala at Monday Night Garage, followed by an afterparty at F1 Arcade.
Friday features the "From 404 With Love" rooftop event at The Retreat by The Gathering Spot, with live music and awards for notable Atlantans. The Run Atlanta 404 Day Weekend 5K steps off Saturday morning through Downtown and Castleberry Hill at 8 a.m.
The main event, the 404 Day Parade, marches down Peachtree Street at 10 a.m. on Saturday with floats, marching bands, and dancers. The 404 Day Block Party takes over Underground Atlanta from noon to 5 p.m. with live music, food trucks, and local vendors.
